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Methodology This one was fairly simple

Each year in the United States (CDC, 2014a) Nearly 34,000 nonsmokers die of heart disease attributable to secondhand smoke exposure and More than 7,300 nonsmokers die of lung cancer attributable to secondhand smoke exposure

But the company is trying to project a post-cigarette image

Brand Check and Serial Number Check Similar to checking if a fragrance is a fake or not, serial numbers indicate authenticity and origin of the product

2x per week, at the beginning and end of the week How many butts does a receptacle hold

Thats one way to look at it, but heres another angle: bidis arent just a product, theyre tied to the livelihood of nearly 78 million workers in rural India, most of them women from economically weaker sections